Tuesday, May 10, 2011
Bravo's Bethenny Frankel Sells Skinnygirl to Beam Global for $120 Million
At Andy's prodding, Bethenny said she was contractually forbidden to say how much she was paid for Skinnygirl.
Andy Cohen said the rumor was the amount was in the $120-150 million range.
Googling for info about Bethenny's Skinnygirl sale I found multiple articles about it, including mention made about the sale in Wikipedia's article about Bethenny Frankel.
In April 2011, Frankel sold her Skinnygirl cocktail line to Fortune Brands' Beam Global for an estimated $120 million.
WWHL had a clip from this season's finale of Bethenny Ever After, in which Bethenny's husband, Jason Hoppy, informs a tearful Bethenny that she is now a very rich woman.
Take that Jill Zarin.
When The Real Housewives of New York City started up, several years ago, was the first time I met Bethenny Frankel. She was a perplexing housewife, due to not being married. When the series started Bethenny was a bit forlorn. Unhappy about her love life. Wondering if she'd ever get married and have kids. Worrying if she'd ever get past struggling to make a living.
We saw the progression of Bethenny's Skinnygirl empire, first with hit best sellers like Naturally Thin: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting, followed by The SkinnyGirl Dish: Easy Recipes for Your Naturally Thin Life followed by an exercise DVD called Body by Bethenny, followed by an audio book called The Skinnygirl Rules.
And while publishing a lot of material, Bethenny was working on and marketting her Skinnygirl line of ready-made cocktails, retailing for $14 to $15 a bottle, leading to sales over 100,000 cases a year.
It is rather impressive that in such a short time we have gotten to watch Bethenny pretty much get everything she wanted, career success, a husband and a baby. And millions of dollars.