Wednesday, December 31, 2014

There Are Good Reasons CBS Dominates The American TV Nielsen Ratings

Below are the Nielsen Ratings for the week ending December 21, 2014. This was the last week before TV went into mostly re-run and specials mode, due to Christmas.

Has CBS ever dominated the ratings at the level CBS is currently beating ABC, NBC and FOX?

Previously I blogged about being perplexed as to Why Must We Now Have A TV Provider To Watch Most Network & Cable TV Online? 

In that blog post I made note of the fact that CBS was not playing along with the insistence that one needed to log in to ones TV cable provider in order to watch a CBS show online, on ones smart phone or on a tablet.

In addition to not requiring a cable provider, CBS is now also going the Netflix-type route with the option of giving viewer's next day online access to current programs along with access to the entire CBS library dating back to the age of I Love Lucy in the 1950s.

CBS next day and library access cost $5.99 a month.

CBS seems to play the TV game much smarter than the other networks. And I am not just referencing the quality of the CBS programming.

For instance, before I bailed on the AT & T U-Verse service CBS had caused me to get hooked on multiple CBS shows I had not had a habit of watching. Shows such as CSI, NCIS,  NCIS: Los Angeles, Undercover Boss, Hawaii Five-O, Bluebloods, Elementary and others.

How did CBS cause me to watch its shows on AT & T U-Verse? Well, with the CBS version of Viewing On Demand, on AT & T, CBS had minimal commercials, with most of those being promos for other CBS shows. Plus CBS allowed fast forwarding. None of the other On Demand networks allowed fast forwarding. Eventually, prior to cancelling U-Verse, CBS had joined the others in disabling fast forwarding.

Or maybe AT & T did the disabling.

Anyway, it is no surprise to me that CBS is by far the dominant American TV Network.

RankShowsR=Repeat S=Special P=PremiereNetViewers (Live +SD) (000)
1NBC Sunday Night Football-12/21NBC19293
2NCIS-12/16CBS17530
3NCIS: NEW ORLEANS-12/16CBS14137
460 Minutes-12/21CBS13179
5CBS+NFLN SAT NT FOOTBALL-12/20SCBS12962
6VOICE-TUE-12/16NBC12880
7VOICE-12/15NBC12074
8Big Bang Theory, THE-12/18RCBS10605
9SCORPION-12/15CBS10070
10MOM-12/18CBS10011
11SURVIVOR-12/17CBS9786
12FOOTBALL NT AMERICA PT 3-12/21NBC9713
13NCIS: LOS ANGELES-12/15CBS9542
14Person Of Interest-12/16CBS8937
15Two and a Half Men-12/18CBS8796
16Mentalist, THE-12/21CBS8677
17Undercover Boss 12/21-SP-12/21SCBS8189
18MIKE & MOLLY-12/15CBS7849
192 Broke Girls-12/15CBS7807
20Elementary-12/18CBS7574
21MICHAEL BUBLE XMAS IN NY-12/17SNBC7528
22CSI-12/21CBS7340
23SURVIVOR REUNION-12/17SCBS7310
24MCCARTHYS, THE-12/18CBS6941
25Dateline FRI-12/19NBC6768
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